Who would have thought? When things are done simple, everything turns out to be alright. We live in a world with more information being tossed around (social media, email, Slack, etc.) than ever before and unsurprisingly that brings consequences. An abundance of information narrows our attention span and this “abundance of information” is a synonym of the internet, so it’s not going away any time soon.
With attention spans decreasing your goal when communicating should be to reduce cognitive load by making things concise, easy to digest, and to the point.
The next time you write that email, publish that report, send that text, or explain something, think of ways it can be done simpler. The best soup is a simple soup. Mom, grandma, your boss and clients will appreciate that you’re a more effective communicator.