Anywhere you go, markets will be there. How you market yourself, how you market others, how you market your business. A byproduct of having markets so prevalent within our society puts a never-ending pressure to ensure you adhere to market principles.
One of the most powerful market principles is conformity.
You can’t fight it, it is a feeling that grows within your very core whenever you step out of your comfort zone. Call it nervousness, call it discomfort, call it whatever you want but if you succumb to this feeling, you will never be great.